A Sign Of The Times...

While pondering this blog, I was reminded of my first experience with the fashion trend built around Polyester, which led me to do a bit more digging into its history. 

Polyester was considered “a magic fiber” and a “miracle fiber”, as described in two of the articles I read while doing my research.  Apparently it earned this reputation as "it requires no ironing, never wrinkles, washes well", and claims "it may be worn for 68 days in a row and still look good".  Ick...

Polyester had its American heyday in the ‘60’s; however, its story began outside of London, where it was first developed in the early 1940’s.  Up until the 1960’s, Paris was the epicenter for International fashion.  The sudden growth of the youth market, based upon this newest fad, provided the opening for London boutiques to gain importance in the fashion world.  Carnaby Street became the hub for artists and musicians, setting the style for iconoclastic hipsters worldwide. Polyester reigned.

Even the once sleepy little beach town I grew up in welcomed the London-based store, Paraphernalia, in 1968.  I was all of twelve years old.  The store was unlike all the familiar retailers I had grown up with in the heart of my little village.  I fell totally and completely under its groovy spell, saved up my babysitting spoils, and took myself shopping.

How I loved my lime green polyester mini-dress worn with my white patent leather go-go boots.  Apparently I also loved pixie cuts, sideburns and white lipstick.  That's not a pout, merely an attempt to hide a mouth filled with metal braces.

Dana has designed a "Mod" style for JoeysCoat using authentic magical, miracle fiber in the colors synonymous with the times...

  

Fiona looking pretty groovy... 

Petula Clark would be proud...